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Product strategy
Understanding the Core Elements of a Strategy According to Richard Rumelt, a well-formulated strategy should comprise three essential elements, which he refers to as the "kernel": Diagnosis of the Challenge: This involves a deep understanding of the current market...
The Product Discovery Trio: How to Build Products That Customers Need and Businesses Love
Great products don’t happen by accident. They emerge from a structured, collaborative, and iterative process known as product discovery—a critical phase that helps teams understand customer problems, test ideas, and reduce the risk of building something that doesn’t...
How Product Managers should use user research and data driven decision making
1. User Research: Understanding the "Why" Behind User Behavior User research provides context and depth to quantitative data. It helps PMs understand user motivations, pain points, and unmet needs. When to Use User Research Exploring new product opportunities...
The Art of Creating a Product Vision
A Product Vision communicates where your product is heading in the long term and says why and broadly how. It's a motivational and galvanising tool for internal communication, although it might occasionally be used to inspire customers about the future you are...
Navigating the Landscape of AI Chatbot Platforms: A Comparison of Tools for Prototyping, Enterprise, and Scalable Customer Solutions
The explosion of AI chatbot platforms has created a rich landscape of options, each tailored to different needs—from rapid prototyping to scalable, enterprise-grade customer-facing solutions. However, the sheer variety of offerings can be overwhelming, making it...
What is a GTM Plan and How Do You Build One?
A Go-To-Market (GTM) plan is a strategic roadmap that outlines how a company will launch and promote a product or service to the market. It ensures that businesses reach their target audience effectively while maximising growth and revenue potential. A well-structured...