The Product Manager Role
This role is crucial not merely for the development of products but for ensuring that these products align seamlessly with the strategic goals of the business and the evolving needs of consumers.
A skilled product manager can navigate the complex landscape of user demands, market conditions, and technical challenges, making them indispensable for any forward-thinking company.
However, identifying and hiring the right product manager requires a strategic approach, as the success of digital products often hinges on the aptitude and capability of the person in this role. Once on board, effectively coaching and managing product managers is key to fostering innovation and driving product success. This section delves into why your organisation needs a robust product manager, how to attract and hire top talent, and the best practices for nurturing their growth and ensuring they thrive in your business environment.