Latest Posts
Demand and desirability: Will customers buy or use my new product?
Market engagement experiments allow businesses to gather valuable insights, test new ideas, and refine their approaches to better meet customer needs. These experiments can range from simple A/B testing to complex, multi-faceted campaigns, each designed to explore...
Growing SMEs Through Build, Buy, Ally Strategies: A Guide for Small Technology Companies
The tech industry's dynamic nature necessitates constant evolution, innovation, and expansion. To navigate this landscape effectively, SMEs can adopt the "build, buy, ally" framework. Each strategy offers unique advantages and poses specific risks, making it crucial...
Understanding Different Types of Machine Learning Algorithms
In this post, we'll explore four main types of machine learning: supervised learning, unsupervised learning, reinforcement learning, and deep learning. Each category includes various algorithms suited to solving specific types of problems. Supervised Learning...
Product discovery overview: an essential but challenging muscle organisations must master
Product discovery is a crucial phase in the product development lifecycle, designed to ensure that the right product is built for the right audience. It involves researching, validating, and refining product ideas before they enter the development phase. The main goal...
Elephant Carpaccio: Slicing Complexity into Manageable Pieces
In the world of software development, the term "elephant carpaccio" might sound unusual, but it is a powerful metaphor for a vital technique aimed at addressing common challenges in the industry. Elephant carpaccio, derived from the Italian dish made of thinly sliced...
Thinking, Fast and Slow: A Summary
Daniel Kahneman's Thinking, Fast and Slow is a groundbreaking exploration of the two systems of thought that drive our decisions and behaviours. The book, a culmination of decades of research in psychology and behavioural economics, provides deep insights into how we...