by Jule | Jan 18, 2023 | AI, Artificial Intelligence
Artificial Intelligence (AI) is revolutionising how organisations operate by enabling machines to perform human-like cognitive tasks such as problem-solving, decision-making, and innovation. Despite its potential, AI remains in its infancy within most large...
by Jule | Dec 19, 2022 | Frameworks, KPIs, Metrics, Objective Key Results, OKRs
What are OKRs? OKRs stand for Objectives and Key Results. This framework helps organisations set and track goals with measurable outcomes. An Objective is a clearly defined goal, while Key Results are specific, quantifiable actions used to achieve the objective. For...
by Jule | Nov 19, 2022 | Frameworks, Growth, Growth Hacking
The Growth Hacking Funnel, a concept that has gained significant traction over the past decade, offers a strategic approach to drive user acquisition, retention, and revenue. This blog post explores the origins of the Growth Hacking Funnel, how it fits with other...
by Jule | Nov 19, 2022 | Frameworks, Jobs to be Done, JTBD
What is Jobs To Be Done (JTBD)? The JTBD framework was popularised by Clayton Christensen, a professor at Harvard Business School. At its core, JTBD posits that users “hire” products and services to get specific jobs done in their lives. Instead of merely...
by Jule | Nov 2, 2022 | Bias, Decision making
The report, titled “Delusions of Success: Comment on Dan Lovallo and Daniel Kahneman,” by Bent Flyvbjerg, examines the issue of biased forecasting in business decisions, particularly the “planning fallacy.” Flyvbjerg praises Lovallo and...
