by Jule | Nov 19, 2024 | PLG, Product Led Growth, Product Management
What Is Product-Led Growth? PLG is a growth motion where the product becomes the primary driver of customer acquisition and revenue. Instead of relying heavily on sales teams, PLG businesses optimise their products for seamless user onboarding, engagement, and...
by Jule | May 1, 2024 | PLG, Product Led Growth, Product Management Skills
Product-Led Growth (PLG) prioritises the product itself as the primary driver of customer acquisition, conversion, and expansion. Here, we delve into what Product-Led Growth entails, its origins, key literature for deeper understanding, its benefits to businesses, and...
