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Product strategy

Understanding the Core Elements of a Strategy According to Richard Rumelt, a well-formulated strategy should comprise three essential elements, which he refers to as the “kernel”: Diagnosis of the Challenge: This involves a deep understanding of the...

Experiments to test business and product ideas

In most companies, it is widely accepted that reducing risk before investing in new products or business ideas is a good idea. The risks we are trying to reduce are: value risk (whether customers will buy it or users will choose to use it) usability risk (whether...

Marty Cagan’s Product Model: Revolutionising Tech-Powered Product Development

Marty Cagan, a partner at Silicon Valley Product Group (SVPG), has emerged as a thought leader with his innovative approach to building successful tech-powered products. His concept, known as the product model or product operating model, has gained significant...