by Jule | Jul 27, 2024 | Customer interviews, Experimentation, Product Design, Product Development, Product discovery, Product Management, Product Management Skills, Testing business ideas
In most companies, it is widely accepted that reducing risk before investing in new products or business ideas is a good idea. The risks we are trying to reduce are: value risk (whether customers will buy it or users will choose to use it) usability risk (whether...
by Jule | Jul 17, 2024 | Experimentation, Pretotype, Product Development, Product discovery, Product Management, Testing business ideas
What are Pretotypes? Pretotyping, a term coined by Alberto Savoia at Google, involves creating a preliminary version of a product to validate its core functionality and market appeal. Unlike prototypes, which are detailed and closer to the final product, pretotypes...
by Jule | May 27, 2024 | Demand, Experimentation, Planning, Product Design, Product Development, Product discovery, Product Management
Market engagement experiments allow businesses to gather valuable insights, test new ideas, and refine their approaches to better meet customer needs. These experiments can range from simple A/B testing to complex, multi-faceted campaigns, each designed to explore...
