by Jule | Jul 27, 2024 | Customer interviews, Experimentation, Product Design, Product Development, Product discovery, Product Management, Product Management Skills, Testing business ideas
In most companies, it is widely accepted that reducing risk before investing in new products or business ideas is a good idea. The risks we are trying to reduce are: value risk (whether customers will buy it or users will choose to use it) usability risk (whether...
by Jule | May 27, 2024 | Demand, Experimentation, Planning, Product Design, Product Development, Product discovery, Product Management
Market engagement experiments allow businesses to gather valuable insights, test new ideas, and refine their approaches to better meet customer needs. These experiments can range from simple A/B testing to complex, multi-faceted campaigns, each designed to explore...
by Jule | Feb 14, 2024 | Agile, Product Design, Product Development, Product discovery, Product Management, Product Management Role, Product Management Skills, The Product Model, The Product Operating Model, What is Product Management
Marty Cagan, a partner at Silicon Valley Product Group (SVPG), has emerged as a thought leader with his innovative approach to building successful tech-powered products. His concept, known as the product model or product operating model, has gained significant...
by Jule | Oct 19, 2023 | Frameworks, Product Design, User Experience, UX
What is User-Driven Development (UDD)? User-Driven Development (UDD) is a methodology that integrates user feedback directly into every stage of the product development cycle. Unlike traditional development approaches that might involve users only during the initial...
by Jule | Jul 27, 2023 | Planning, Problem solving, Product Design, Product Development, Product discovery, Product Management, Testing business ideas
An XYZ Hypothesis is a structured way to frame a hypothesis about your product or service, focusing on the expected behavior of a specific group of people. It is expressed in the format: “At least X% of Y will do Z” Here’s a breakdown of each component:...
by Jule | Jul 19, 2023 | Design Thinking, Frameworks, Product Design, User Experience, UX
Design thinking is a human-centred approach to problem-solving that has revolutionised how we tackle challenges across various industries. By emphasising empathy, creativity, and iterationIteration A specific time frame in which development takes place. The duration...
