by Jule | Jan 14, 2025 | Prioritisation, Product discovery, Product Management
Your startup is shifting from scrappy experimentation to a more structured approach to product development. You’ve found early traction, but now you need a scalable discovery and prioritisation process that ensures you’re building the right features at the right...
by Jule | Nov 4, 2024 | Product discovery, Product Trio
Great products don’t happen by accident. They emerge from a structured, collaborative, and iterative process known as product discovery—a critical phase that helps teams understand customer problems, test ideas, and reduce the risk of building something that doesn’t...
by Jule | Aug 21, 2024 | Prioritisation, Prioritise problems, Process, Product Development, Product discovery, Product Management
All companies have more things they can do than time. Most companies waste time and money building the wrong things. Having too much work in progress and working on the wrong things not only has an opportunity cost but also has a real cost for the people involved....
by Jule | Jul 27, 2024 | Customer interviews, Experimentation, Product Design, Product Development, Product discovery, Product Management, Product Management Skills, Testing business ideas
In most companies, it is widely accepted that reducing risk before investing in new products or business ideas is a good idea. The risks we are trying to reduce are: value risk (whether customers will buy it or users will choose to use it) usability risk (whether...
by Jule | Jul 17, 2024 | Experimentation, Pretotype, Product Development, Product discovery, Product Management, Testing business ideas
What are Pretotypes? Pretotyping, a term coined by Alberto Savoia at Google, involves creating a preliminary version of a product to validate its core functionality and market appeal. Unlike prototypes, which are detailed and closer to the final product, pretotypes...
by Jule | May 27, 2024 | Demand, Experimentation, Planning, Product Design, Product Development, Product discovery, Product Management
Market engagement experiments allow businesses to gather valuable insights, test new ideas, and refine their approaches to better meet customer needs. These experiments can range from simple A/B testing to complex, multi-faceted campaigns, each designed to explore...
