by Jule | Jul 27, 2024 | Customer interviews, Experimentation, Product Design, Product Development, Product discovery, Product Management, Product Management Skills, Testing business ideas
In most companies, it is widely accepted that reducing risk before investing in new products or business ideas is a good idea. The risks we are trying to reduce are: value risk (whether customers will buy it or users will choose to use it) usability risk (whether...
by Jule | Jul 17, 2024 | Experimentation, Pretotype, Product Development, Product discovery, Product Management, Testing business ideas
What are Pretotypes? Pretotyping, a term coined by Alberto Savoia at Google, involves creating a preliminary version of a product to validate its core functionality and market appeal. Unlike prototypes, which are detailed and closer to the final product, pretotypes...
by Jule | Jul 27, 2023 | Planning, Problem solving, Product Design, Product Development, Product discovery, Product Management, Testing business ideas
An XYZ Hypothesis is a structured way to frame a hypothesis about your product or service, focusing on the expected behavior of a specific group of people. It is expressed in the format: “At least X% of Y will do Z” Here’s a breakdown of each component:...
by Jule | Jul 11, 2023 | Product Development, Product discovery, Product Management, Product Management Skills, Testing business ideas
Product Box Imagine walking into a shop and seeing your product on the shelf. What would the box look like? The Product Box exercise challenges participants to design a physical package for their hypothetical product. This method taps into the creative side of product...
